PartnerFlo vs Zift Solutions: Full-Stack Channel Platform vs. a Focused PRM
Zift Solutions combines a PRM with channel marketing automation — making it a powerful but complex platform for enterprises running significant co-marketing programmes. PartnerFlo focuses on doing PRM exceptionally well: deal registration, MDF, commissions, and partner management, without the complexity or cost of a platform built for Fortune 500 channel programmes.
PartnerFlo covers the core of what IT vendors need to run a successful partner programme: deal registration with approval workflows, MDF management, commission tracking, partner agreements, and a branded self-service portal. It is built for IT vendors scaling from their first few partners to a mature channel — without the implementation complexity and enterprise pricing of a platform designed for global Fortune 500 programmes.
Zift Solutions (formerly Relayware and now part of a broader platform) offers a combined PRM and Channel Marketing Automation (CMA) suite. It covers partner portal, deal registration, and marketing — including through-partner marketing automation (TPMA) that lets vendors push co-branded campaigns through partners at scale. It is an enterprise platform suited to large, well-resourced channel organisations.
Feature Comparison
| Feature | PartnerFlo | Zift Solutions |
|---|---|---|
| Partner self-service portal | ✓ | ✓ |
| Deal registration & approval workflow | ✓ | ✓ |
| MDF request & reimbursement management | ✓ | ✓ |
| Commission tracking & claims | ✓ | ✓ |
| Partner agreements & e-signing | ✓ | Limited |
| Sales collateral hub | ✓ | ✓ |
| Partner tier management | ✓ | ✓ |
| Partner analytics & reporting | ✓ | ✓ |
| REST API access | ✓ | ✓ |
| Transparent public pricing | ✓ | ✗ |
| Self-serve setup (no implementation) | ✓ | ✗ |
| Free trial available | ✓ | ✗ |
| Through-partner marketing automation | ✗ | ✓ |
| Co-branded campaign syndication | ✗ | ✓ |
| Social selling tools for partners | ✗ | ✓ |
Pricing
From £299/month (Starter) or £699/month (Growth). Annual plans available. 30-day free trial.
Start free trialZift pricing is not publicly listed. Enterprise contracts typically start at $25,000–$60,000+ per year depending on modules and partner volume.
Zift is priced and scoped for enterprise. PartnerFlo is designed for growing IT vendors who need professional channel infrastructure without enterprise procurement timelines.
Try it free for 30 days.
Full Growth features included. Your partner portal up and running in under an hour.